{"product_id":"sony-50-inch-4k-ultra-hd-led-google-tv-with-full-array-local-dimming-dolby-vision-dolby-atmos-and-x1-processor-50x85k","title":"Sony 50 Inch 4K Ultra HD LED Google TV with Full Array Local Dimming, Dolby Vision, Dolby Atmos and X1 Processor 50X85K","description":"\u003ch2\u003eShort Description\u003c\/h2\u003e\n\u003cp\u003eThe Sony 50X85K is a 50-inch 4K Ultra HD LED television built around Sony's Full Array LED panel with local dimming and the 4K HDR Processor X1. Dolby Vision and Dolby Atmos support, Google TV with Chromecast built in, and dedicated PlayStation 5 features make it a well-rounded, cinema-focused choice for UAE living rooms.\u003c\/p\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e50-inch 4K Ultra HD (3840 x 2160) Full Array LED display\u003c\/li\u003e\n\u003cli\u003eFull Array Local Dimming for deeper blacks and brighter highlights\u003c\/li\u003e\n\u003cli\u003e4K HDR Processor X1 with 4K X-Reality PRO upscaling\u003c\/li\u003e\n\u003cli\u003eTRILUMINOS PRO for over a billion accurate, natural colours\u003c\/li\u003e\n\u003cli\u003eDolby Vision and HDR10 support for cinematic dynamic range\u003c\/li\u003e\n\u003cli\u003eMotionflow XR with X-Motion Clarity for smooth, sharp fast action\u003c\/li\u003e\n\u003cli\u003eGoogle TV with Chromecast built in and Google Assistant\u003c\/li\u003e\n\u003cli\u003eDolby Atmos with X-Balanced Speaker for clear, room-filling sound\u003c\/li\u003e\n\u003cli\u003eApple AirPlay 2 and HomeKit compatibility\u003c\/li\u003e\n\u003cli\u003eHDMI 2.1 with 4K\/120Hz, VRR and ALLM for next-generation gaming\u003c\/li\u003e\n\u003cli\u003ePerfect for PlayStation 5 — Auto HDR Tone Mapping and Auto Genre Picture Mode\u003c\/li\u003e\n\u003cli\u003eHands-free voice search with the built-in far-field microphone\u003c\/li\u003e\n\u003cli\u003eSlim, minimalist design with a flexible three-way stand\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFull Description\u003c\/h2\u003e\n\u003cp\u003eSony has built its television reputation on picture accuracy rather than exaggeration, and the 50X85K carries that philosophy through at a genuinely accessible price. Its Full Array LED backlight sits directly behind the panel and is divided into independently controlled dimming zones, so dark parts of the image can be dimmed while bright areas stay intense. Compared with a basic edge-lit set, the improvement in contrast, black depth and highlight punch is immediately obvious.\u003c\/p\u003e\n\n\u003cp\u003eImage processing is handled by Sony's 4K HDR Processor X1, working alongside 4K X-Reality PRO. Together they analyse and refine each frame against a database of reference imagery, restoring fine texture to lower-resolution material and cleaning up compression noise in streamed content. TRILUMINOS PRO expands the colour palette to over a billion shades, reproducing subtle gradations in skies, skin tones and shadows that lesser panels flatten into blocks.\u003c\/p\u003e\n\n\u003cp\u003eThe X85K supports Dolby Vision, which applies scene-by-scene metadata to optimise brightness and contrast throughout a film rather than using a single fixed setting. Motionflow XR with X-Motion Clarity keeps rapid movement crisp, inserting and controlling illumination between frames to reduce blur without dimming the picture — a meaningful benefit for football, cricket, motorsport and action cinema.\u003c\/p\u003e\n\n\u003cp\u003eGoogle TV is one of the most content-rich smart platforms available, bringing Netflix, YouTube, Prime Video, Disney+, Apple TV, OSN and Shahid together on a single home screen with recommendations pulled from every service you subscribe to. Chromecast is built in for casting from a phone or laptop, Google Assistant responds to hands-free voice commands through the far-field microphone, and Apple AirPlay 2 and HomeKit support means iPhone and iPad users are equally well catered for.\u003c\/p\u003e\n\n\u003cp\u003eGamers get HDMI 2.1 with support for 4K at 120Hz, variable refresh rate and auto low latency mode. Sony's Perfect for PlayStation 5 features go further: Auto HDR Tone Mapping configures the optimal HDR settings during console setup, and Auto Genre Picture Mode switches instantly between low-latency game mode and cinematic picture mode depending on what the PS5 is doing.\u003c\/p\u003e\n\n\u003cp\u003eAudio comes from Sony's X-Balanced Speaker design, which uses a non-circular driver shape to reduce distortion and improve vocal clarity, with Dolby Atmos decoding for a taller, more enveloping soundstage. The slim cabinet and adjustable three-way stand let you position the set close to a wall, wide apart for stability, or raised to clear a soundbar.\u003c\/p\u003e\n\n\u003cp\u003eBuy the Sony 50X85K 50-inch 4K Google TV at the best price in the UAE from \u003cstrong\u003etvoutlet.ae\u003c\/strong\u003e, with fast delivery to Dubai, Sharjah, Abu Dhabi, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain. TV Outlet is your trusted UAE source for Sony BRAVIA televisions.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Buy from TV Outlet?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStore Warranty\u003c\/strong\u003e — every television is covered by our store warranty for complete peace of mind.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree Delivery\u003c\/strong\u003e — free delivery across all UAE emirates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15-Day Return Policy\u003c\/strong\u003e — shop with confidence with our hassle-free 15-day returns.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible Payments\u003c\/strong\u003e — Cash on Delivery, Credit \u0026amp; Debit Cards, Bank Transfer, and Buy Now Pay Later with \u003cstrong\u003eTabby\u003c\/strong\u003e and \u003cstrong\u003eTamara\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52288948797728,"sku":"50X85K","price":1699.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/0998\/4800\/files\/50X85K.jpg?v=1788326017","url":"https:\/\/www.tvoutlet.ae\/products\/sony-50-inch-4k-ultra-hd-led-google-tv-with-full-array-local-dimming-dolby-vision-dolby-atmos-and-x1-processor-50x85k","provider":"Tv Outlet","version":"1.0","type":"link"}