{"product_id":"sony-55-inch-xr70-bravia-7-qled-4k-google-smart-tv-55xr70","title":"Sony 55 Inch XR70 Bravia 7 Mini LED XR QLED 4K HDR Google Smart TV with XR Processor, 120Hz Refresh Rate 2024 Model 55XR70","description":"\u003ch2 data-section-id=\"1pjlvap\" data-start=\"0\" data-end=\"20\"\u003eShort Description\u003c\/h2\u003e\n\u003cp data-start=\"22\" data-end=\"474\"\u003eSony 55XR70 is a 55-inch BRAVIA 7 Mini LED 4K Smart TV designed to deliver premium brightness, precise contrast control, and cinematic picture quality. Powered by Sony’s Cognitive Processor XR and XR Backlight Master Drive technology, it combines Mini LED backlighting, QLED color technology, and advanced HDR processing to provide exceptional performance for movies, sports, streaming, and next-generation gaming. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"476\" data-end=\"491\"\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"493\" data-end=\"584\"\u003e\n\u003cstrong data-start=\"493\" data-end=\"510\"\u003eDisplay Size:\u003c\/strong\u003e 55-inch screen ideal for premium home entertainment and cinematic viewing\u003c\/li\u003e\n\u003cli data-start=\"586\" data-end=\"669\"\u003e\n\u003cstrong data-start=\"586\" data-end=\"601\"\u003eResolution:\u003c\/strong\u003e 4K Ultra HD (3840 × 2160) for sharp, detailed, and lifelike visuals\u003c\/li\u003e\n\u003cli data-start=\"671\" data-end=\"778\"\u003e\n\u003cstrong data-start=\"671\" data-end=\"694\"\u003eDisplay Technology:\u003c\/strong\u003e Mini LED QLED panel with XR Triluminos Pro for rich and accurate color reproduction\u003c\/li\u003e\n\u003cli data-start=\"780\" data-end=\"902\"\u003e\n\u003cstrong data-start=\"780\" data-end=\"797\"\u003eBacklighting:\u003c\/strong\u003e XR Backlight Master Drive with thousands of Mini LEDs for precise local dimming and exceptional contrast\u003c\/li\u003e\n\u003cli data-start=\"904\" data-end=\"998\"\u003e\n\u003cstrong data-start=\"904\" data-end=\"918\"\u003eProcessor:\u003c\/strong\u003e Cognitive Processor XR for intelligent real-time picture and sound optimization\u003c\/li\u003e\n\u003cli data-start=\"1000\" data-end=\"1114\"\u003e\n\u003cstrong data-start=\"1000\" data-end=\"1017\"\u003eAI Upscaling:\u003c\/strong\u003e XR 4K Upscaling and XR Clear Image technology for enhanced clarity from lower-resolution sources\u003c\/li\u003e\n\u003cli data-start=\"1116\" data-end=\"1208\"\u003e\n\u003cstrong data-start=\"1116\" data-end=\"1132\"\u003eHDR Support:\u003c\/strong\u003e Dolby Vision, HDR10, and HLG support for enhanced dynamic range and realism\u003c\/li\u003e\n\u003cli data-start=\"1210\" data-end=\"1305\"\u003e\n\u003cstrong data-start=\"1210\" data-end=\"1232\"\u003eColor Performance:\u003c\/strong\u003e XR Triluminos Pro technology for a wider and more natural color spectrum\u003c\/li\u003e\n\u003cli data-start=\"1307\" data-end=\"1397\"\u003e\n\u003cstrong data-start=\"1307\" data-end=\"1332\"\u003eContrast Enhancement:\u003c\/strong\u003e XR Contrast Booster 20 for brighter highlights and deeper blacks\u003c\/li\u003e\n\u003cli data-start=\"1399\" data-end=\"1477\"\u003e\n\u003cstrong data-start=\"1399\" data-end=\"1416\"\u003eRefresh Rate:\u003c\/strong\u003e Native 120Hz panel for smooth and responsive motion handling\u003c\/li\u003e\n\u003cli data-start=\"1479\" data-end=\"1573\"\u003e\n\u003cstrong data-start=\"1479\" data-end=\"1501\"\u003eMotion Technology:\u003c\/strong\u003e XR Motion Clarity for reduced blur and improved fast-action performance\u003c\/li\u003e\n\u003cli data-start=\"1575\" data-end=\"1703\"\u003e\n\u003cstrong data-start=\"1575\" data-end=\"1595\"\u003eGaming Features:\u003c\/strong\u003e HDMI 2.1, VRR, ALLM, 4K 120Hz support, Auto HDR Tone Mapping, and Auto Genre Picture Mode for PlayStation 5\u003c\/li\u003e\n\u003cli data-start=\"1705\" data-end=\"1803\"\u003e\n\u003cstrong data-start=\"1705\" data-end=\"1724\"\u003eSmart Platform:\u003c\/strong\u003e Google TV with access to major streaming apps and personalized recommendations\u003c\/li\u003e\n\u003cli data-start=\"1805\" data-end=\"1917\"\u003e\n\u003cstrong data-start=\"1805\" data-end=\"1826\"\u003eAudio Technology:\u003c\/strong\u003e Acoustic Multi-Audio with sound-positioning tweeters, Dolby Atmos, DTS:X, and Voice Zoom 3\u003c\/li\u003e\n\u003cli data-start=\"1919\" data-end=\"2005\"\u003e\n\u003cstrong data-start=\"1919\" data-end=\"1937\"\u003eVoice Control:\u003c\/strong\u003e Built-in Google Assistant with support for Amazon Alexa integration\u003c\/li\u003e\n\u003cli data-start=\"2007\" data-end=\"2114\"\u003e\n\u003cstrong data-start=\"2007\" data-end=\"2024\"\u003eConnectivity:\u003c\/strong\u003e HDMI 2.1, USB, Wi-Fi, Bluetooth 5.3, Ethernet, Apple AirPlay 2, and Apple HomeKit support\u003c\/li\u003e\n\u003cli data-start=\"2116\" data-end=\"2202\"\u003e\n\u003cstrong data-start=\"2116\" data-end=\"2127\"\u003eDesign:\u003c\/strong\u003e Premium slim design with narrow bezels for an immersive viewing experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"n4f84w\" data-start=\"2204\" data-end=\"2223\"\u003eFull Description\u003c\/h3\u003e\n\u003cp data-start=\"2225\" data-end=\"2614\"\u003eSony 55XR70, also known as the BRAVIA 7, is designed for viewers who want flagship-level Mini LED performance without moving into Sony’s ultra-premium BRAVIA 9 series. Combining advanced Mini LED backlighting with Sony’s Cognitive Processor XR, the TV delivers exceptional brightness, precise contrast control, and highly realistic image reproduction. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2616\" data-end=\"2966\"\u003eAt the heart of the TV is Sony’s Cognitive Processor XR, which analyzes content similarly to how humans perceive images and sound. Instead of processing picture elements independently, it evaluates focal points, depth, color, and contrast simultaneously to create a more natural and immersive viewing experience. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2968\" data-end=\"3412\"\u003eThe XR Backlight Master Drive system controls thousands of Mini LEDs with remarkable precision, allowing the TV to produce deep blacks alongside extremely bright highlights. This advanced local dimming technology helps minimize blooming while preserving fine details in both dark and bright scenes. Combined with XR Contrast Booster 20, the result is excellent HDR performance and impressive picture depth. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"3414\" data-end=\"3821\"\u003eColor performance is enhanced through XR Triluminos Pro technology, which reproduces billions of shades with greater accuracy and realism. Whether watching movies, sports, or nature documentaries, colors appear vibrant while maintaining a natural look. Dolby Vision support further improves dynamic range, delivering more impactful highlights and detailed shadow areas. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"3823\" data-end=\"4115\"\u003eMotion handling is one of the BRAVIA 7's strongest features. The native 120Hz panel combined with XR Motion Clarity keeps fast-moving scenes sharp and fluid, making the TV particularly effective for live sports, action films, and high-performance gaming. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"4117\" data-end=\"4511\"\u003eFor gamers, the 55XR70 includes HDMI 2.1 connectivity with support for 4K at 120Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and exclusive PlayStation 5 features such as Auto HDR Tone Mapping and Auto Genre Picture Mode. These features help deliver smoother gameplay, reduced input lag, and optimized picture quality for supported titles. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"4513\" data-end=\"4858\"\u003eThe Google TV platform brings together content from popular streaming services into a single, easy-to-navigate interface. Built-in Google Assistant support allows hands-free voice control, while Apple AirPlay 2 and HomeKit compatibility make content sharing and smart home integration simple and convenient. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"4860\" data-end=\"5241\"\u003eAudio performance is enhanced by Sony’s Acoustic Multi-Audio system, which uses strategically positioned tweeters to better align sound with on-screen action. Dolby Atmos, DTS:X, and Voice Zoom 3 technologies further improve immersion and dialogue clarity, creating a more cinematic audio experience without requiring an external sound system. This model is available through tvoutlet for a trusted purchase experience.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51908832592160,"sku":"55XR70","price":2599.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/0998\/4800\/files\/Sony_55XR70_55_Inch_Bravia_7_Mini_LED_4K_UHD_Smart_Google_TV_With_Cognitive_Processor_XR_And_XR_Contrast_Booster.jpg?v=1782286716","url":"https:\/\/www.tvoutlet.ae\/products\/sony-55-inch-xr70-bravia-7-qled-4k-google-smart-tv-55xr70","provider":"Tv Outlet","version":"1.0","type":"link"}