{"product_id":"sony-75-inch-x90k-bravia-xr-full-array-smart-android-tv-75x90k","title":"Sony 75 Inch X90K BRAVIA XR Full Array LED 100Hz 4K Ultra HD High Dynamic Range HDR Smart Android TV 75X90K","description":"\u003ch2 data-section-id=\"1pjlvap\" data-start=\"0\" data-end=\"20\" class=\"PDq2pG_selectionAnchorContainer\"\u003eShort Description\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"22\" data-end=\"645\"\u003eThe Sony 75X90K delivers a premium 4K home entertainment experience with Full Array LED technology, intelligent Cognitive Processor XR™, and advanced smart features. Featuring a 75-inch 4K UHD Full Array LED display, it enhances every scene with lifelike colors, impressive contrast, and realistic depth while intelligently upscaling lower-resolution content. Powered by Google TV, the Sony 75X90K also offers Dolby Vision, Dolby Atmos, HDMI 2.1 gaming features, and seamless smart connectivity, making it an excellent choice for movies, sports, gaming, and everyday entertainment. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"647\" data-end=\"662\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"664\" data-end=\"2127\"\u003e\n\u003cli data-section-id=\"1o2tju\" data-start=\"664\" data-end=\"740\"\u003e\n\u003cstrong data-start=\"666\" data-end=\"683\"\u003eDisplay Size:\u003c\/strong\u003e 75-inch screen designed for immersive home entertainment\u003c\/li\u003e\n\u003cli data-section-id=\"1outn6n\" data-start=\"741\" data-end=\"826\"\u003e\n\u003cstrong data-start=\"743\" data-end=\"758\"\u003eResolution:\u003c\/strong\u003e 4K Ultra HD (3840 × 2160) for sharp, detailed, and lifelike visuals\u003c\/li\u003e\n\u003cli data-section-id=\"sz0ctk\" data-start=\"827\" data-end=\"931\"\u003e\n\u003cstrong data-start=\"829\" data-end=\"852\"\u003eDisplay Technology:\u003c\/strong\u003e Full Array LED display with XR Triluminos Pro™ for vibrant and accurate colors\u003c\/li\u003e\n\u003cli data-section-id=\"19mjb0h\" data-start=\"932\" data-end=\"1019\"\u003e\n\u003cstrong data-start=\"934\" data-end=\"948\"\u003eProcessor:\u003c\/strong\u003e Cognitive Processor XR™ for intelligent picture and sound optimization\u003c\/li\u003e\n\u003cli data-section-id=\"s5zd8p\" data-start=\"1020\" data-end=\"1111\"\u003e\n\u003cstrong data-start=\"1022\" data-end=\"1038\"\u003eHDR Support:\u003c\/strong\u003e Dolby Vision, HDR10, and HLG for enhanced contrast and realistic visuals\u003c\/li\u003e\n\u003cli data-section-id=\"1kzt2x5\" data-start=\"1112\" data-end=\"1243\"\u003e\n\u003cstrong data-start=\"1114\" data-end=\"1137\"\u003ePicture Technology:\u003c\/strong\u003e XR Contrast Booster, XR 4K Upscaling, XR Motion Clarity, XR Super Resolution, and Netflix Calibrated Mode\u003c\/li\u003e\n\u003cli data-section-id=\"t1mpni\" data-start=\"1244\" data-end=\"1325\"\u003e\n\u003cstrong data-start=\"1246\" data-end=\"1263\"\u003eRefresh Rate:\u003c\/strong\u003e 120Hz native refresh rate for ultra-smooth motion performance\u003c\/li\u003e\n\u003cli data-section-id=\"5vt7t1\" data-start=\"1326\" data-end=\"1452\"\u003e\n\u003cstrong data-start=\"1328\" data-end=\"1348\"\u003eGaming Features:\u003c\/strong\u003e HDMI 2.1, 4K at 120Hz, VRR, ALLM, Auto HDR Tone Mapping, and Auto Genre Picture Mode for PlayStation® 5\u003c\/li\u003e\n\u003cli data-section-id=\"131804y\" data-start=\"1453\" data-end=\"1555\"\u003e\n\u003cstrong data-start=\"1455\" data-end=\"1474\"\u003eSmart Platform:\u003c\/strong\u003e Google TV with personalized recommendations and access to popular streaming apps\u003c\/li\u003e\n\u003cli data-section-id=\"at0vhi\" data-start=\"1556\" data-end=\"1659\"\u003e\n\u003cstrong data-start=\"1558\" data-end=\"1579\"\u003eAudio Technology:\u003c\/strong\u003e Acoustic Multi-Audio™, Dolby Atmos, X-Balanced Speaker™, and 30W speaker output\u003c\/li\u003e\n\u003cli data-section-id=\"z24tgb\" data-start=\"1660\" data-end=\"1784\"\u003e\n\u003cstrong data-start=\"1662\" data-end=\"1679\"\u003eConnectivity:\u003c\/strong\u003e 4 HDMI ports, 2 USB ports, Wi-Fi, Bluetooth, Ethernet (LAN), Optical Digital Audio Out, and eARC support\u003c\/li\u003e\n\u003cli data-section-id=\"1vjndax\" data-start=\"1785\" data-end=\"1863\"\u003e\n\u003cstrong data-start=\"1787\" data-end=\"1805\"\u003eVoice Control:\u003c\/strong\u003e Built-in Google Assistant with Amazon Alexa compatibility\u003c\/li\u003e\n\u003cli data-section-id=\"1faafjq\" data-start=\"1864\" data-end=\"1970\"\u003e\n\u003cstrong data-start=\"1866\" data-end=\"1893\"\u003eSmart Home Integration:\u003c\/strong\u003e Chromecast built-in, Apple AirPlay 2, Apple HomeKit, and Google Home support\u003c\/li\u003e\n\u003cli data-section-id=\"b3abcz\" data-start=\"1971\" data-end=\"2058\"\u003e\n\u003cstrong data-start=\"1973\" data-end=\"1984\"\u003eDesign:\u003c\/strong\u003e Flush Surface design with slim metal bezel and three-way adjustable stand\u003c\/li\u003e\n\u003cli data-section-id=\"n3wykx\" data-start=\"2059\" data-end=\"2127\"\u003e\n\u003cstrong data-start=\"2061\" data-end=\"2074\"\u003eMounting:\u003c\/strong\u003e VESA wall mount compatible for flexible installation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"n4f84w\" data-start=\"2129\" data-end=\"2148\"\u003eFull Description\u003c\/h3\u003e\n\u003cp data-start=\"2150\" data-end=\"2704\"\u003eThe Sony 75X90K is designed to deliver a premium 4K home entertainment experience by combining Full Array LED technology, intelligent picture processing, and an advanced Google TV platform. Its expansive 75-inch 4K UHD display produces exceptional brightness, vibrant colors, and impressive detail, making movies, TV shows, live sports, and streaming content more immersive. The large screen size creates a cinematic viewing experience while maintaining outstanding picture quality from a variety of content sources. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2706\" data-end=\"3354\"\u003ePowered by the Cognitive Processor XR™, the TV analyzes every scene in real time using cognitive intelligence to optimize color, contrast, clarity, and motion. XR 4K Upscaling enhances lower-resolution content by refining textures and reducing noise, while XR Triluminos Pro™ reproduces billions of accurate colors for more natural-looking images. XR Contrast Booster works together with the Full Array LED backlight and local dimming technology to deliver brighter highlights, deeper blacks, and greater depth. Support for Dolby Vision, HDR10, and HLG further enhances dynamic range for realistic HDR viewing. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"3356\" data-end=\"3725\"\u003eMotion performance is enhanced with XR Motion Clarity and a native 120Hz refresh rate, ensuring smooth, blur-free visuals during fast-moving sports, action movies, and high-speed gaming. Netflix Calibrated Mode and IMAX Enhanced support help deliver content as intended by creators, providing a more authentic cinematic experience. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"3727\" data-end=\"4138\"\u003eFor gaming enthusiasts, the Sony 75X90K includes HDMI 2.1 features such as 4K at 120Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone Mapping, and Auto Genre Picture Mode for PlayStation® 5. These technologies reduce input lag, minimize screen tearing, and automatically optimize picture settings to provide smoother and more responsive gameplay. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"4140\" data-end=\"4620\"\u003eRunning on Google TV, the television offers an intuitive smart interface with personalized recommendations and quick access to popular streaming platforms including Netflix, YouTube, Prime Video, Disney+, and many more. Built-in Google Assistant enables convenient hands-free voice control, while Chromecast built-in, Apple AirPlay 2, and Apple HomeKit provide seamless wireless streaming and smart home integration across compatible devices. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"4622\" data-end=\"5030\"\u003eAudio performance is enhanced with Acoustic Multi-Audio™, X-Balanced Speaker™, and Dolby Atmos support, creating immersive sound with improved dialogue clarity and more accurate sound positioning. The built-in 30W speaker system delivers rich and balanced audio, while eARC support allows high-quality audio transmission to compatible soundbars and home theater systems. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"5032\" data-end=\"5520\"\u003eMultiple connectivity options, including four HDMI ports, two USB ports, Wi-Fi, Bluetooth, Ethernet (LAN), Optical Digital Audio Out, and eARC support, provide flexible connections for gaming consoles, streaming devices, Blu-ray players, and external audio equipment. Its premium Flush Surface design, slim metal bezel, and versatile three-way stand allow for stylish placement in a variety of living spaces while accommodating a soundbar if desired. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"5522\" data-end=\"5934\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWith Full Array LED technology, Cognitive Processor XR™, Dolby Vision, Google TV, HDMI 2.1 gaming features, immersive Dolby Atmos audio, and an elegant premium design, the Sony 75X90K is an excellent choice for users seeking a powerful and feature-rich 75-inch 4K Smart TV for premium home entertainment, available through tvoutlet for a trusted purchase experience.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51985315365152,"sku":"75X90K","price":3949.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/0998\/4800\/files\/Sony_75X90K_75-Inch_BRAVIA_Full_Array_LED_4K_UHD_Google_Smart_TV_Cognitive_XR_Processor_Dolby_Vision.jpg?v=1784101507","url":"https:\/\/www.tvoutlet.ae\/products\/sony-75-inch-x90k-bravia-xr-full-array-smart-android-tv-75x90k","provider":"Tv Outlet","version":"1.0","type":"link"}