{"product_id":"sony-75-inch-x90l-bravia-xr-4k-smart-google-tv-75x90l","title":"Sony 75 Inch X90L BRAVIA XR Full Array LED 4K HDR Smart Google TV with 100Hz Refresh Rate, Dolby Audio and Dolby Atmos 75X90L","description":"\u003ch2\u003eShort Description\u003c\/h2\u003e\n\u003cp\u003eSony 75X90L is a 75-inch 4K Full Array LED Smart TV designed to deliver exceptional picture quality, immersive audio, and premium gaming performance. Powered by Sony’s Cognitive Processor XR, it combines Full Array LED backlighting, XR Triluminos Pro color technology, and advanced HDR processing to produce lifelike visuals, enhanced contrast, and intelligent scene optimization. Running on Google TV, it provides seamless access to streaming services, smart home integration, and voice control features.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisplay Size:\u003c\/strong\u003e 75-inch screen ideal for large living rooms and home theater setups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResolution:\u003c\/strong\u003e 4K Ultra HD (3840 × 2160) for sharp and detailed visuals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisplay Technology:\u003c\/strong\u003e Full Array LED panel with local dimming for improved contrast\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e Cognitive Processor XR for human-like picture and sound optimization\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHDR Support:\u003c\/strong\u003e Dolby Vision, HDR10, and HLG support for enhanced dynamic range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Technology:\u003c\/strong\u003e XR Triluminos Pro for billions of accurate and vibrant colors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePicture Enhancement:\u003c\/strong\u003e XR Contrast Booster and XR 4K Upscaling technology\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMotion Technology:\u003c\/strong\u003e XR Motion Clarity for smooth and clear fast-moving scenes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart Platform:\u003c\/strong\u003e Google TV with access to streaming apps and personalized content recommendations\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAudio Technology:\u003c\/strong\u003e Acoustic Multi-Audio, Dolby Atmos, and XR Surround\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGaming Features:\u003c\/strong\u003e HDMI 2.1, 4K\/120Hz support, VRR, ALLM, and Auto HDR Tone Mapping\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConnectivity:\u003c\/strong\u003e HDMI ports, USB ports, Wi-Fi, Bluetooth, Ethernet, and eARC support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVoice Control:\u003c\/strong\u003e Google Assistant built-in with Alexa compatibility\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Seamless Edge bezel design with premium minimalist aesthetics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFull Description\u003c\/h3\u003e\n\u003cp\u003eSony 75X90L is a premium 75-inch 4K Full Array LED Smart TV engineered to provide a cinematic viewing experience through advanced picture processing, intelligent audio technologies, and next-generation gaming features. As part of Sony’s acclaimed BRAVIA lineup, it combines powerful performance with a sleek and elegant design suitable for modern living spaces.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the TV is Sony’s Cognitive Processor XR, which analyzes content in a manner similar to human perception. By understanding focal points within a scene, the processor intelligently optimizes color, contrast, clarity, and motion to create a more realistic and immersive viewing experience. The processor also powers XR 4K Upscaling, enhancing lower-resolution content for improved detail and sharpness.\u003c\/p\u003e\n\u003cp\u003eThe Full Array LED backlighting system works alongside XR Contrast Booster technology to deliver deeper blacks, brighter highlights, and improved contrast control across the screen. This allows the TV to reproduce scenes with greater depth and realism while maintaining excellent brightness performance.\u003c\/p\u003e\n\u003cp\u003eColor reproduction is enhanced through XR Triluminos Pro technology, which enables the display to produce billions of accurate colors with natural gradations and lifelike tones. Combined with Dolby Vision, HDR10, and HLG support, the TV delivers a wide dynamic range that reveals more detail in both bright and dark scenes.\u003c\/p\u003e\n\u003cp\u003eMotion handling is optimized through XR Motion Clarity technology, which minimizes blur and maintains image sharpness during fast-moving content. Whether watching sports, action movies, or live broadcasts, viewers can enjoy smooth and fluid motion without sacrificing brightness.\u003c\/p\u003e\n\u003cp\u003eThe TV runs on the Google TV platform, providing access to a vast selection of streaming services, apps, and personalized recommendations. Built-in Google Assistant allows users to control the TV and connected smart home devices using voice commands, while Chromecast and Apple AirPlay support offer convenient content sharing from compatible devices.\u003c\/p\u003e\n\u003cp\u003eAudio performance is powered by Acoustic Multi-Audio technology, which positions sound to match on-screen action for a more immersive experience. Combined with Dolby Atmos and XR Surround processing, the TV creates spacious and realistic sound that enhances movies, games, and television programs.\u003c\/p\u003e\n\u003cp\u003eFor gamers, the Sony 75X90L includes HDMI 2.1 connectivity with support for 4K gaming at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). Additional PlayStation 5-exclusive features such as Auto HDR Tone Mapping and Auto Genre Picture Mode help optimize gaming performance and visual quality.\u003c\/p\u003e\n\u003cp\u003eConnectivity options include multiple HDMI ports, USB ports, Bluetooth, Wi-Fi, Ethernet, and eARC support, ensuring compatibility with gaming consoles, streaming devices, sound systems, and other home entertainment equipment.\u003c\/p\u003e\n\u003cp\u003eWith its combination of Cognitive Processor XR intelligence, Full Array LED technology, advanced HDR support, immersive audio capabilities, and Google TV integration, Sony 75X90L \u003cspan\u003eis available through tvoutlet for a trusted purchase experience.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51884015124768,"sku":"75X90L","price":3699.0,"currency_code":"AED","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/0998\/4800\/files\/Sony_75X90L_75_Inch_4K_UHD_Full_Array_LED_Google_TV_With_Cognitive_Processor_XR_And_XR_Contrast_Booster.jpg?v=1781871859","url":"https:\/\/www.tvoutlet.ae\/products\/sony-75-inch-x90l-bravia-xr-4k-smart-google-tv-75x90l","provider":"Tv Outlet","version":"1.0","type":"link"}