{"product_id":"sony-98-inch-x90l-series-bravia-xr-4k-smart-google-tv-98x90l","title":"Sony 98 Inch X90L Series BRAVIA XR 4K HDR Full Array LED Smart Google TV with 120Hz Refresh Rate 98X90L","description":"\u003ch2 data-section-id=\"1youo10\" data-start=\"0\" data-end=\"52\" class=\"PDq2pG_selectionAnchorContainer\"\u003eShort Description\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp data-start=\"54\" data-end=\"617\"\u003eSony 98X90L is a premium 98-inch Full Array LED 4K Google TV designed to deliver a cinematic big-screen entertainment experience with Sony’s advanced image processing, powerful contrast enhancement, and immersive smart features. Featuring the Cognitive Processor XR, Full Array LED backlight with local dimming, XR Triluminos Pro, Dolby Vision, XR Motion Clarity, Dolby Atmos, and Google TV platform, it provides realistic picture quality, enhanced sound, and seamless access to movies, sports, gaming, and streaming content. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"619\" data-end=\"634\"\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"636\" data-end=\"738\"\u003e\n\u003cstrong data-start=\"636\" data-end=\"653\"\u003eDisplay Size:\u003c\/strong\u003e 98-inch ultra-large screen designed for a theater-like home entertainment experience\u003c\/li\u003e\n\u003cli data-start=\"740\" data-end=\"876\"\u003e\n\u003cstrong data-start=\"740\" data-end=\"755\"\u003eResolution:\u003c\/strong\u003e 4K Ultra HD (3840 × 2160) for exceptional detail, sharpness, and realistic visuals \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"878\" data-end=\"1051\"\u003e\n\u003cstrong data-start=\"878\" data-end=\"901\"\u003eDisplay Technology:\u003c\/strong\u003e Full Array LED display with local dimming for improved contrast, deeper blacks, and enhanced brightness control \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1053\" data-end=\"1223\"\u003e\n\u003cstrong data-start=\"1053\" data-end=\"1067\"\u003eProcessor:\u003c\/strong\u003e Cognitive Processor XR with intelligent scene analysis, realistic image processing, and advanced picture optimization \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1225\" data-end=\"1386\"\u003e\n\u003cstrong data-start=\"1225\" data-end=\"1241\"\u003eHDR Support:\u003c\/strong\u003e Dolby Vision, HDR10, and HLG support for enhanced brightness, dynamic range, and cinematic picture quality \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1388\" data-end=\"1543\"\u003e\n\u003cstrong data-start=\"1388\" data-end=\"1405\"\u003eRefresh Rate:\u003c\/strong\u003e Native 120Hz panel with XR Motion Clarity technology for smoother action scenes, sports, and gaming \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1545\" data-end=\"1792\"\u003e\n\u003cstrong data-start=\"1545\" data-end=\"1568\"\u003ePicture Technology:\u003c\/strong\u003e XR Triluminos Pro, XR Contrast Booster 10, XR HDR Remaster, XR 4K Upscaling, XR Super Resolution, Dual Database Processing, and Netflix Calibrated Mode for optimized picture performance \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1794\" data-end=\"2042\"\u003e\n\u003cstrong data-start=\"1794\" data-end=\"1814\"\u003eGaming Features:\u003c\/strong\u003e HDMI 2.1 support, 4K 120Hz gaming, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone Mapping, Auto Genre Picture Mode, and Game Mode for an enhanced gaming experience \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2044\" data-end=\"2259\"\u003e\n\u003cstrong data-start=\"2044\" data-end=\"2063\"\u003eSmart Platform:\u003c\/strong\u003e Google TV operating system with Google Play Store, Google Assistant, Chromecast built-in, Apple AirPlay support, and access to popular streaming applications \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2261\" data-end=\"2484\"\u003e\n\u003cstrong data-start=\"2261\" data-end=\"2282\"\u003eAudio Technology:\u003c\/strong\u003e 40W Acoustic Multi-Audio speaker system with Dolby Atmos, Dolby Audio, X-Balanced Speakers, Sound Positioning Tweeters, Voice Zoom 2, and Acoustic Auto Calibration \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2486\" data-end=\"2652\"\u003e\n\u003cstrong data-start=\"2486\" data-end=\"2503\"\u003eConnectivity:\u003c\/strong\u003e HDMI, USB, Wi-Fi, Bluetooth, Ethernet, eARC, optical audio output, Apple AirPlay, and screen sharing support \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2654\" data-end=\"2816\"\u003e\n\u003cstrong data-start=\"2654\" data-end=\"2665\"\u003eDesign:\u003c\/strong\u003e Premium slim bezel design with an aluminum finish and sleek stand design that complements modern living spaces \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2818\" data-end=\"3033\"\u003e\n\u003cstrong data-start=\"2818\" data-end=\"2837\"\u003eSmart Features:\u003c\/strong\u003e BRAVIA CORE Calibrated Mode, Netflix Calibrated Mode, Hands-Free Voice Control, Google Assistant, smart home compatibility, and optional BRAVIA CAM support \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"9plt5f\" data-start=\"3035\" data-end=\"3055\"\u003eFull Description\u003c\/h3\u003e\n\u003cp data-start=\"3057\" data-end=\"3481\"\u003eSony 98X90L is a flagship 98-inch BRAVIA XR Full Array LED 4K Google TV designed to deliver a massive cinematic viewing experience with Sony’s advanced display technologies, intelligent processing, and premium smart features. Built for movies, sports, gaming, and everyday entertainment, it combines a huge screen size with precise picture enhancement and immersive audio performance. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"3483\" data-end=\"3915\"\u003eThe 4K Ultra HD Full Array LED display delivers four times the resolution of Full HD, producing incredible detail, realistic textures, and lifelike visuals. Sony’s Full Array LED backlight with local dimming technology independently manages brightness across different areas of the screen, improving contrast between bright highlights and dark scenes for a more dynamic and realistic picture. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"3917\" data-end=\"4294\"\u003ePowered by Sony’s Cognitive Processor XR, the Sony 98X90L analyzes content in a way designed to reproduce images closer to how humans perceive the real world. The processor enhances contrast, color, clarity, and depth while XR 4K Upscaling and XR Super Resolution improve lower-resolution content by restoring details and reducing noise. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"4296\" data-end=\"4673\"\u003eThe TV supports Dolby Vision, HDR10, and HLG formats, allowing compatible movies and shows to display greater brightness, richer colors, and improved shadow details. XR Contrast Booster 10, XR HDR Remaster, and XR Triluminos Pro work together to deliver more accurate colors, enhanced contrast, and a more immersive cinematic experience. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"4675\" data-end=\"4996\"\u003eFor sports and fast-moving content, the Sony 98X90L features a native 120Hz refresh rate combined with XR Motion Clarity technology. This helps maintain smooth motion, reduce blur, and improve clarity during fast action scenes, live sports broadcasts, and high-speed entertainment. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"4998\" data-end=\"5348\"\u003eGaming performance is enhanced with HDMI 2.1 features including 4K 120Hz support, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and dedicated Game Mode. Exclusive PlayStation 5 features such as Auto HDR Tone Mapping and Auto Genre Picture Mode help optimize gaming visuals for compatible consoles. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"5350\" data-end=\"5797\"\u003eThe Sony 98X90L delivers immersive audio through its 40W Acoustic Multi-Audio speaker system. Dolby Atmos and Dolby Audio provide a wider sound experience, while X-Balanced Speakers and Sound Positioning Tweeters help create clearer dialogue and better alignment between sound and on-screen action. Voice Zoom 2 enhances speech clarity, making conversations easier to hear without increasing overall volume. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"5799\" data-end=\"6159\"\u003eRunning on Google TV, the Sony 98X90L provides access to thousands of apps and streaming services through the Google Play Store. Built-in Google Assistant, Chromecast support, Apple AirPlay, voice control, and smart home compatibility allow users to easily search content, control the TV, and connect compatible devices. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"6161\" data-end=\"6451\"\u003eWith multiple HDMI ports including HDMI 2.1 support, USB connectivity, Bluetooth, Wi-Fi, Ethernet, and eARC compatibility, the Sony 98X90L offers flexible connectivity for gaming consoles, soundbars, streaming devices, and home entertainment systems. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"6453\" data-end=\"6783\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eHuge 98-inch Full Array LED display, Cognitive Processor XR, XR Triluminos Pro, Dolby Vision, Dolby Atmos sound, advanced gaming features, and Google TV smart functionality, the Sony 98X90L \u003cspan\u003eis available through tvoutlet for trusted purchase experience.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51931432747296,"sku":"98X90L","price":11999.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/0998\/4800\/files\/Sony_98X90L_98-Inch_BRAVIA_XR_Full_Array_LED_4K_UHD_Smart_TV_with_Cognitive_Processor_XR_Dolby_Vision.jpg?v=1782935351","url":"https:\/\/www.tvoutlet.ae\/products\/sony-98-inch-x90l-series-bravia-xr-4k-smart-google-tv-98x90l","provider":"Tv Outlet","version":"1.0","type":"link"}