{"product_id":"sony-x90j-55-inch-bravia-xr-full-array-led-4k-ultra-hd-smart-google-tv-with-dolby-vision-hdr-and-alexa-compatibility-2021-model-55x90j","title":"Sony X90J 55 Inch BRAVIA XR Full Array LED 4K Ultra HD Smart Google TV with Dolby Vision HDR and Alexa Compatibility 2021 Model 55X90J","description":"\u003ch2 data-section-id=\"1pjlvap\" data-start=\"0\" data-end=\"20\"\u003eShort Description\u003c\/h2\u003e\n\u003cp data-start=\"22\" data-end=\"397\"\u003eSony 55X90J delivers premium 4K picture quality, powerful gaming performance, and smart entertainment features for an immersive home viewing experience. With Full Array LED technology, Cognitive Processor XR, and Google TV integration, it offers vibrant visuals, smooth motion, and intelligent performance for movies, sports, and gaming. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"1ma7m6t\" data-start=\"399\" data-end=\"414\"\u003eKey Features\u003c\/h2\u003e\n\u003cul data-start=\"416\" data-end=\"1756\"\u003e\n\u003cli data-section-id=\"nw6g85\" data-start=\"416\" data-end=\"499\"\u003e\n\u003cstrong data-start=\"418\" data-end=\"435\"\u003eDisplay Size:\u003c\/strong\u003e 55 inch large screen ideal for immersive entertainment setups\u003c\/li\u003e\n\u003cli data-section-id=\"p6lecb\" data-start=\"500\" data-end=\"578\"\u003e\n\u003cstrong data-start=\"502\" data-end=\"517\"\u003eResolution:\u003c\/strong\u003e 4K Ultra HD resolution provides sharp and detailed visuals\u003c\/li\u003e\n\u003cli data-section-id=\"1iccyd0\" data-start=\"579\" data-end=\"685\"\u003e\n\u003cstrong data-start=\"581\" data-end=\"604\"\u003eDisplay Technology:\u003c\/strong\u003e Full Array LED display with local dimming for improved contrast and brightness\u003c\/li\u003e\n\u003cli data-section-id=\"y8dlg8\" data-start=\"686\" data-end=\"776\"\u003e\n\u003cstrong data-start=\"688\" data-end=\"702\"\u003eProcessor:\u003c\/strong\u003e Cognitive Processor XR intelligently enhances picture and sound quality\u003c\/li\u003e\n\u003cli data-section-id=\"xbm5m2\" data-start=\"777\" data-end=\"864\"\u003e\n\u003cstrong data-start=\"779\" data-end=\"795\"\u003eHDR Support:\u003c\/strong\u003e Compatible with HDR10, HLG, and Dolby Vision for realistic visuals\u003c\/li\u003e\n\u003cli data-section-id=\"8x7g3k\" data-start=\"865\" data-end=\"942\"\u003e\n\u003cstrong data-start=\"867\" data-end=\"888\"\u003eColor Technology:\u003c\/strong\u003e XR Triluminos Pro delivers rich and lifelike colors\u003c\/li\u003e\n\u003cli data-section-id=\"xlkl1p\" data-start=\"943\" data-end=\"1023\"\u003e\n\u003cstrong data-start=\"945\" data-end=\"962\"\u003eRefresh Rate:\u003c\/strong\u003e 120Hz panel with XR Motion Clarity for ultra smooth motion\u003c\/li\u003e\n\u003cli data-section-id=\"1nfmzld\" data-start=\"1024\" data-end=\"1120\"\u003e\n\u003cstrong data-start=\"1026\" data-end=\"1046\"\u003eGaming Features:\u003c\/strong\u003e HDMI 2.1, VRR, ALLM, and 4K 120Hz support improve gaming responsiveness\u003c\/li\u003e\n\u003cli data-section-id=\"1mtxmmz\" data-start=\"1121\" data-end=\"1207\"\u003e\n\u003cstrong data-start=\"1123\" data-end=\"1142\"\u003eSmart Platform:\u003c\/strong\u003e Google TV provides access to streaming apps and smart features\u003c\/li\u003e\n\u003cli data-section-id=\"j96kb9\" data-start=\"1208\" data-end=\"1294\"\u003e\n\u003cstrong data-start=\"1210\" data-end=\"1220\"\u003eAudio:\u003c\/strong\u003e Acoustic Multi Audio and Dolby Atmos create immersive sound performance\u003c\/li\u003e\n\u003cli data-section-id=\"l0fsgx\" data-start=\"1295\" data-end=\"1392\"\u003e\n\u003cstrong data-start=\"1297\" data-end=\"1314\"\u003eConnectivity:\u003c\/strong\u003e HDMI, USB, Wi Fi, Bluetooth, Chromecast, and Apple AirPlay support included\u003c\/li\u003e\n\u003cli data-section-id=\"1ijwp4k\" data-start=\"1393\" data-end=\"1484\"\u003e\n\u003cstrong data-start=\"1395\" data-end=\"1413\"\u003eVoice Control:\u003c\/strong\u003e Built-in Google Assistant and voice search for convenient navigation\u003c\/li\u003e\n\u003cli data-section-id=\"7m3xm1\" data-start=\"1485\" data-end=\"1546\"\u003e\n\u003cstrong data-start=\"1487\" data-end=\"1498\"\u003eDesign:\u003c\/strong\u003e Slim bezel design with modern premium styling\u003c\/li\u003e\n\u003cli data-section-id=\"172w8jy\" data-start=\"1547\" data-end=\"1627\"\u003e\n\u003cstrong data-start=\"1549\" data-end=\"1572\"\u003eSmart Home Support:\u003c\/strong\u003e Works with Apple HomeKit and Google smart ecosystems\u003c\/li\u003e\n\u003cli data-section-id=\"hslop\" data-start=\"1628\" data-end=\"1756\"\u003e\n\u003cstrong data-start=\"1630\" data-end=\"1652\"\u003eEnergy Efficiency:\u003c\/strong\u003e Intelligent power saving and optimized performance for daily use \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"n4f84w\" data-start=\"1758\" data-end=\"1777\"\u003eFull Description\u003c\/h3\u003e\n\u003cp data-start=\"1779\" data-end=\"2137\"\u003eSony 55X90J is designed for users who want premium 4K entertainment, advanced gaming features, and cinematic picture quality in one powerful television. The 55-inch Full Array LED display, combined with 4K Ultra HD resolution, delivers crisp detail, deep contrast, and vibrant visuals, making movies, sports, and streaming content more immersive and realistic.\u003c\/p\u003e\n\u003cp data-start=\"2139\" data-end=\"2661\"\u003ePowered by Sony’s Cognitive Processor XR, the TV intelligently analyzes scenes to enhance depth, texture, color accuracy, and motion clarity for a more natural viewing experience. XR Triluminos Pro technology produces rich and lifelike colors, while XR Contrast Booster and local dimming improve brightness and black levels for better overall contrast. Support for HDR10, HLG, and Dolby Vision further enhances realism by delivering brighter highlights and more detailed shadow areas. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"2663\" data-end=\"3169\"\u003eThe Sony 55X90J is also built for smooth and responsive gaming performance. With HDMI 2.1 support, 4K 120Hz compatibility, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM), the TV delivers fluid gameplay with reduced lag and smoother motion. These features make it an excellent choice for modern gaming consoles and fast paced entertainment. Many users also appreciate the TV’s strong motion handling and responsive Google TV performance for everyday use. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"3171\" data-end=\"3532\"\u003eGoogle TV provides quick access to popular streaming apps, live TV, and personalized recommendations in one easy-to-use interface. Built-in Chromecast, Apple AirPlay, and Apple HomeKit support allow seamless connectivity with smartphones and smart home devices, while voice control features make navigation more convenient. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"3534\" data-end=\"3933\"\u003eFor audio performance, Acoustic Multi Audio technology creates a more immersive sound experience by matching sound placement with on-screen action. Dolby Atmos support further enhances audio depth, helping movies, music, and sports feel more cinematic and engaging. Some users recommend pairing the TV with a soundbar for an even richer home theater experience. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"3935\" data-end=\"4306\"\u003eIts slim bezel design and modern styling give the Sony 55X90J a clean and premium appearance that fits naturally into contemporary living spaces. With excellent picture processing, advanced gaming features, and reliable smart functionality, the Sony 55X90J is available through tvoutlet for a trusted purchase experience.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51672315920672,"sku":"55X90J","price":1799.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0998\/0998\/4800\/files\/Sony_X90J_55_Inch_Bravia_XR_4K_UHD_TV.jpg?v=1779141144","url":"https:\/\/www.tvoutlet.ae\/products\/sony-x90j-55-inch-bravia-xr-full-array-led-4k-ultra-hd-smart-google-tv-with-dolby-vision-hdr-and-alexa-compatibility-2021-model-55x90j","provider":"Tv Outlet","version":"1.0","type":"link"}